
My Journey

Cub reminding me that there is adventure over the horizon and that time is wasted taking a 'selfie'

Cub reminding me that there is adventure over the horizon and that time is wasted taking a 'selfie'
Matthew Addison-Black
Founder: Veritas High Performance
Coach | Speaker | Veteran
In 2011 I attended The Royal Military Academy Sandhurst commissioning into The Royal Gurkha Rifles in April 2012. When I should have been at my physical best, Cancer struck and my leadership and resilience journey took an unexpected turn. The Army offered me a medical discharge. I politely declined.
Rebalancing my approach to leadership and command required a huge shift in mentality. I could no longer 'lead from the front' and had to find and employ other strategies to get the best out of my teams.
During my career with the British Army, I served all over the world at the forefront of international defence engagement. In 2020, I joined a discreet counter terrorism unit in Singapore. l am currently a senior lecturer at the Royal Military Academy Sandhurst supporting the leadership development and psychological resilience of the British Army's future leaders.
With degrees in philosophy and psychology it was no surprise that when I discovered coaching, I fell in love with it. Since then I have been through 150hrs of High Performance and Leadership coach training and accreditation to help me provide you with the best possible service.
Through a combination of empathy and robustness, I practise fearless coaching and want to work with people who are looking to take the next step in unlocking their potential. No topic is off limits and when done correctly, we can grow together.
I enjoy spending time with my family, mixed martial arts, riding motorcycles, long walks with our Rhodesian Ridgeback (Cub) and reading with a penchant for fantasy and historical fiction. In 2025 I want to find time to learn how to surf.