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When performance matters, clarity matters more.
Over time, even capable, disciplined people can lose sight of why they’re doing what they do; or find that confidence and doubt begin to coexist.
Progress depends on effort and marginal gains. But without a clear understanding of identity, values, and responsibility, those gains don’t align in the right direction.
I work with individuals who take their work seriously and are willing to examine themselves honestly. The focus is on developing reliable focus, sound judgment, and psychological stability under pressure. The work is direct and demanding. It involves confronting discomfort, questioning assumptions, and building the capacity to act deliberately when the stakes are real.
If this approach resonates, you’re welcome to get in touch to explore whether this work is appropriate for you.
sieze the initiative & command your potential
My work cultivates unbreakable focus, authentic resilience, and clarity under pressure. Radical candour is central; we will face hard truths head-on. Discretion is absolute, and what we explore stays between us.
Drawing on my background in philosophy, ethics, and psychology, combined with experience in leadership, performance, and applied coaching, my approach is mature, rigorous, and research-informed. My current research focuses on moral psychology, psychological resilience and identity, and I bring that perspective to every engagement.
I help clients unlock their full potential, forge a competitive edge, and cultivate a mindset that is both authentic and resilient. The work is fearless, demanding, and direct, yet it is also deeply human. We may laugh together, we may cry together, we may sit in silence together. We will certainly grow together in partnership.
Our sessions are structured to explore challenges thoroughly, clarify purpose, and develop the psychological stability to act deliberately under pressure. The emphasis is always on thoughtful engagement, personal accountability, and sustained growth, rather than superficial techniques or quick fixes.
Matthew Addison-Black
Founder | Coach | Speaker
Think clearly. Act deliberately.
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Separate what truly drives you from external pressures and distractions
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Build mental clarity, focus, and resilience under pressure
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Cultivate a mindset that consistently delivers peak performance
Transform Potential into Results
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Identify hidden strengths and blind spots that influence your decisions
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Apply strategies that turn effort into meaningful, measurable results
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Develop the clarity and resilience to perform consistently in both personal and professional life
Lead with Clarity and Purpose
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Make informed decisions under pressure
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Navigate complex challenges with composure and perspective
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Guide and support your team through authenticity and thoughtful presence
Thrive Through Adversity
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Strengthen resilience and composure in high-pressure environments
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Draw insight from real-world experiences to navigate obstacles
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Develop systems and habits that support sustained personal growth
The coaching industry is crowded and noisy ; a vast 'Red Sea' of programs, many of which offer little preparation for the pressures of high-stakes work. I founded Veritas High Performance to cut through that noise and bridge the gap between theory and real-world capability.
Having faced my own share of adversity, I understand that the person sitting opposite you must be credible, experienced, and unwaveringly supportive. Veritas stands out through the convergence of academic rigour and operational experience: internationally recognised qualifications, practical leadership in high-pressure environments, and a servant mindset, all focused on guiding individuals through pressure, challenge, and growth.
My intent is to help individuals cultivate authenticity, resilience, and psychological stability, and to understand their identity clearly so that they can act deliberately under pressure.
The goal is simple: operate with clarity, purpose, and considered focus, making decisions that align with who you are, sustain your effectiveness, and allow you to navigate high-pressure environments with confidence. This is realised through disciplined self-inquiry, reflection, and the ongoing development of personal mastery.
Veritas [truth in Latin] lies at the heart of our ethos. The VHP logo, a Spartan shield inverted to form a “V”, represents the protection and strength that truth provides.
Those who pursue truth must embody ambition, bravery, curiosity, and determination. Those capable of wielding it demonstrate selflessness, resilience, confidence, competence, and considered character; qualities that underpin authentic leadership, moral courage, and sustained performance under pressure.
Sam Mudie: CEO & Founder
Savea
From our first session, Matthew cut through the noise and simplified my own processes. He quickly showed me how to prioritise tasks in a way I hadn't done before, and sometimes simply how to prioritise myself so that I can continue to operate at the level I need to.
Naomi Jenner: CEO & Founder
Naomi Jenner Wellness
I was particularly impressed by Matthew’s ability to foster a safe and supportive coaching environment. His empathetic listening and insightful questions helped me uncover hidden potential within my business and myself.
Matthew's expertise in leadership and business strategy was essential in propelling my business to new heights. I am incredibly grateful for the positive impact Matthew has had on both my professional and personal life.
Tim Swinson: Athlete
Scotland RFU
Transitioning from a career in professional sport into financial services had become a challenge that impacted my close relationships, my social life and myself.
Matt was quick to get into action, setting clear expectations, and adapting his sessions to work for me rather than applying a static framework.
Working with Matt was enjoyable and has made the transition to my new career smoother.
Christopher Lambe: General Manager Eastern Pacific Shipping
I found the sessions so productive and helpful that Matt and I continue our engagement as I navigate a new path.
The sessions have proved invaluable in support of my professional development and will continue to do so
Tristan Chiappini: Fintech Leader
PPRO
Working with Matt has been a real game changer and I can testify to real noticeable changes in my behaviours and mindset within 4 months.
This will be an ongoing process to commit to the frame work that we created together but thanks to the trust we built through the sessions and his personal style of coaching, both personal and professional, I understand what is necessary to ensure I always keep my three priorities front and centre.
Angharad Onions: Master Butcher
Little Farms
His style is thought provoking. It helped me recognise my strengths and weaknesses, and how to handle them better, giving me the confidence to tackle areas I find more challenging at work.
Matthew is extremely knowledgeable, passionate and understanding.
He will go above and beyond to support you.
Highly recommended!
Wei Ping Sim: Master Certified Coach
International Coaching Federation
Matthew is a coach that demonstrates high integrity and commitment towards his clients.
His stand for his client’s growth and his standards of excellence inspires his clients to greater heights.
I would highly recommend Matthew to people who are looking for big breakthroughs in life.
Max Clark: Solopreneur
The Scrambling Nomad
His unique blend of wisdom, drawn from years as an officer with the Gurkhas, and his academic prowess in philosophy and psychology, guided me through uncharted waters with exceptional skill.
His mentorship was transformative, empowering me to not only achieve my goals but also embrace a holistic perspective on life.
Sebastian Droesler: Psychologist
Counselling Hong Kong
As a psychologist I value his academic background. His way of creating intimacy by being upfront and honest convinces me at work and as a friend. Matthew helped me to identify my strengths and empowered me to reach high performance.
I recommend his fearless coaching to anyone who seeks personal growth for nothing less than excellence and success.
Robin Vos: Vice President
TrackUnit
Matt's guidance and mentorship have been nothing short of transformative.
One of Matt's greatest strengths is his exceptional talent for creating a supportive and nurturing environment where open dialogue and introspection thrive. His empathetic approach and keen listening skills have allowed me to explore my thoughts, fears, and challenges without reservation.
His insightful feedback, thought-provoking questions, and strategic guidance have not only enhanced my decision-making capabilities but have also empowered me to navigate complex situations with confidence and clarity.
Aaron Hill: Podcaster & Coach
Forging Resilience Coachcast
Having someone on my side who is there for me, but also to challenge me from a place of compassion, is an experience that I can't not recommend highly enough. The level of insights that come from these interactions are invaluable as they are created from a place of curiosity from someone who has had the courage to look at their own shadows, as well as someone who has the practical knowledge to understand the theory to what is going on for me in the "client chair."
If you are considering a coach, I would highly recommend Matthew, consider this your due diligence.
Nick Coates: Performance Coach
Embolden Coaching
Matthew is a dedicated, experienced, and inspirational leader.
His vast experience has furnished him with an incredibly diverse skill set that gives him an executive presence that cannot be trained. He has an exceptional eye for detail and professional pride, ensuring his "coachees" will make incredible progress under his guidance.
I highly recommend Matt and Veritas' services.
