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Be Extraordinary...
Struggling to reach your potential?
Unclear on your goals?
Lost focus on your 'why'?
It's time to hone your edge...
When you are at the top of your game, the marginal gains matter. I work with extraordinary people who are focused on pursuing excellence. I deliver a one-on-one executive coaching service and provide keynote talks at a variety of engagements. I can help you embrace discomfort and achieve high performance.
My Approach
I'm Matthew, a cancer survivor and veteran with leadership experience serving in elite military and counter terrorism units. I work with exceptional men and women who are focused on the constant pursuit of excellence.
I focus exclusively on working with those who want to be at the top of their game and strive to deliver a positive impact into the world. I specialise in the development of leadership, communication, resilience and success. This work requires 'hard truths' and regular reality checks. This is not a dress rehearsal.
My coaching methodology delivers fearless coaching and blends eastern and western tenets, incorporating elements of philosophy, psychology, mentoring and coaching. I apply robust measures to help my clients to find balance and hone a competitive edge.
If we choose to work together, we will embrace the potency of powerful conversations to tap in to your potential and create a more fulfilling life.
Matthew Addison-Black
Founder | Coach | Speaker
Recent Media
My Services
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Client Testimonials
Before becoming an entrepreneur in 2022, I was in a international corporate with clear hierarchy, structure and defined roles. Then, as the Founder of a FinTech company that's R&D and regulation heavy, I found I was CEO, Head of Product, Sales, HR, Accounting, Marketing and office cleaner.
It's incredibly tough. From a commercial perspective, I expected it to be. What I didn't anticipate was the mental toll it takes on you. It's a really lonely experience, when you can't talk about it with your spouse, family or friends.
It's not just the workload or the responsibility, it's the constant mental whiplash between confidence and crippling doubt, between 'we're onto something huge' and 'why did I ever think this was a good idea?' in the space of a single investor call.
From our first session, Matthew cut through the noise and simplified my own processes. He quickly showed me how to prioritise tasks in a way I hadn't done before, and sometimes simply how to prioritise myself so that I can continue to operate at the level I need to.
Sam Mudie: CEO & Founder
Savea
Working with Matthew was a game-changer for my wellness business. Amidst the relentless pace of the online market, I was struggling to find balance and sustainable growth. Matthew’s coaching was instrumental in helping me navigate this complex landscape.
His unique blend of business acumen and psychological insight was invaluable. He helped me redefine my business goals, aligning them with my personal aspirations. With Matthew’s guidance, I was able to unlock new strategies that not only boosted revenue but also created a fulfilling work-life balance.
I was particularly impressed by Matthew’s ability to foster a safe and supportive coaching environment. His empathetic listening and insightful questions helped me uncover hidden potential within my business and myself.
Matthew's expertise in leadership and business strategy was essential in propelling my business to new heights. His support and guidance equipped me to make tough decisions with confidence. I am incredibly grateful for the positive impact Matthew has had on both my professional and personal life.
Naomi Jenner: Empowering Women to Thrive
Naomi Jenner Wellness
Working with Matt has been a real game changer and I can testify to real noticeable changes in my behaviours and mindset within 4 months.
At the beginning I ask to be challenged, for difficult questions and to make me uncomfortable, and that is what I got. Why? Because Matt and I have a shared belief that it is only with trust, radical candour and hard truths can you actual make real progress.
This will be an ongoing process to commit to the frame work that we created together but thanks to the trust we built through teh sessions and his personal style of coaching, both personal and professional, I understand what is necessary to ensure I always keep my three priorities front and centre.
Thank you to Matt for work we have done together so far and looking forward to more to come.
Tristan Chiappini: Fintech Leader
PPRO
I engaged Matt whilst in the process of assuming a new role, removed from that which I had been working in for the past few years. Previously in a technical role with little time spent on managing and leading, I worked with Matt to refresh my knowledge of the subjects and to help me plan my first few months in the new role.Initially planned for a few sessions before I assumed my new position, I found the sessions so productive and helpful that Matt and I continue our engagement as I navigate a new path.
The sessions have proved invaluable in support of my professional development and will continue to do so
Christopher Lambe: Senior Underwriter
Eastern Pacific Shipping
Transitioning from a career in professional sport into financial services had become a challenge that impacted my close relationships, my social life and myself.
I needed an outside perspective to coach me through the process of Identifying and translating my skills, knowledge and experiences to my new environment effectively, while balancing my ability to be present in the other parts of my life.
Matt was quick to get into action, setting clear expectations, and adapting his sessions to work for me rather than applying a static framework.
Working with Matt was enjoyable and has made the transition to my new career smoother.
Tim Swinson: Professional Athlete
Scotland RFU
From our first encounter Matthew won me over as approachable, authentic and undoubtedly British. I was intrigued by his curiosity, assertiveness and clarity. He is a laser sharp listener with a strong solution focus and passion for action - physically and mentally.
I am impressed by his international, life and "real world" experience and fascinated by his deep knowledge of different cultures, martial arts, self-improvement techniques and his willingness to share from it.With his embodied positive masculine energy, he models for me a lifestyle that is in every respect top fit.
As a psychologist I value his academic background with a MSc in Psychology. His way of creating intimacy by being upfront and honest convinces me at work and as a friend.Matthew helped me to identify my strengths and empowered me to reach high performance.
I recommend his fearless coaching to anyone who seeks personal growth for nothing less than excellence and success.
Sebastian Droesler: Psychologist
Counselling Hong Kong
His unique blend of wisdom, drawn from years as an officer with the Gurkhas, and his academic prowess in philosophy and psychology, guided me through uncharted waters with exceptional skill.
Matthew’s keen insight into leadership and resilience, coupled with his own life experiences, including overcoming cancer, helped me adopt a balanced approach to my new path.
His mentorship was transformative, empowering me to not only achieve my goals but also embrace a holistic perspective on life.
A heartfelt thank you, Matthew, for steering me towards realising my full potential in this next chapter.
Max Clark: Solopreneur
The Scrambling Nomad
His style is thought provoking. It helped me recognise my strengths and weaknesses, and how to handle them better, giving me the confidence to tackle areas I find more challenging at work.
Matthew is extremely knowledgeable, passionate and understanding.
He will go above and beyond to support you.
Highly recommended!
Angharad Onions: Master Butcher
Little Farms
Matthew is a coach that demonstrates high integrity and commitment towards his clients.
His stand for his client’s growth and his standards of excellence inspires his clients to greater heights.
I would highly recommend Matthew to people who are looking for big breakthroughs in life.
Wei Ping Sim: Master Certified Coach
Dwelling Initiatives
Matthew is a dedicated, experienced, and inspirational leader.
His vast experience has furnished him with an incredibly diverse skill set that gives him an executive presence that cannot be trained.His founding of Veritas highlights his vision and passion for developing others.
Matthew has an exceptional eye for detail and professional pride, ensuring his "coachees" will make incredible progress under his guidance.
I highly recommend Matt and Veritas' services.
Nick Coates: Performance Coach
Embolden Coaching
I had the great opportunity to be coached by Matthew, which was both an insightful and challenging experience.
Having someone on my side who is there for me, but also to challenge me from a place of compassion, is an experience that I can't not recommend highly enough.The level of insights that come from these interactions are invaluable as they are created from a place of curiosity from someone who has had the courage to look at their own shadows, as well as someone who has the practical knowledge to understand the theory to what is going on for me in the "client chair."
If you are considering a coach, I would highly recommend Matthew, consider this your due diligence.
Thanks for being you who you are in this world mate and for the impact you have had on me.
Aaron Hill: Former UK Special Forces & Entrepreneur
Forging Resilience Coachcast
Matt's guidance and mentorship have been nothing short of transformative.
One of Matt's greatest strengths is his exceptional talent for creating a supportive and nurturing environment where open dialogue and introspection thrive. His empathetic approach and keen listening skills have allowed me to explore my thoughts, fears, and challenges without reservation.
Matt's guidance has enabled me to develop a greater self-awareness and emotional intelligence, both of which have been instrumental in my professional growth.
Matt's vast experience in leadership, coupled with his profound psychological knowledge, has provided me with a well-rounded perspective on personal and professional development.
His insightful feedback, thought-provoking questions, and strategic guidance have not only enhanced my decision-making capabilities but have also empowered me to navigate complex situations with confidence and clarity.
Robin Vos: Vice President
Trackunit
